LVMH has taken a 50 percent stake in Jay-Z's Champagne brand Armand de Brignac. The goal of the entire partnership was to take the business to new heights around the world. Jay-Z’s recent deal with the LVMH’s Moët Hennessy, which found him selling fifty percent of his Armand de Brignac (also known as Ace of Spades) champagne brand, appears to be an extremely lucrative one for the legendary rapper. The popularity and strong sales of Ace of Spades helped boost Jay-Z’s fortune to $1 billion by 2019, earning him Forbes recognition as the first hip-hop artist toreach the 10-figure milestone. Forbes Estimates Jay-Z’s Ace Of Spades Deal; Kanye West, Kendrick Lamar’s … Jay-Z's recent deal with the LVMH’s Moët Hennessy, which saw him sell a fifty percent stake of hi. The New York Times announced JAY-Z had sold half of his Ace of Spades champagne line to French luxury goods company LVMH late last month. The deal gives the rapper organizational support and … Wed, Mar 3 2021 Trending. Last week, JAY-Z pulled a JAY-Z move, once again, aligning with LVMH for global distribution and selling a 50% stake in his Armand de Brignac champagne brand, Ace Of Spades. The terms of the deal are reportedly not closed. In 2014, Jay bought Armand de Brignac, also known as Ace of Spades. Forbes Estimates Jay-Z's Ace Of Spades Deal! Now, Forbes has estimated that the Brooklyn-bred hip-hop entrepreneur has made […] BLACK ENTERPRISE reported that LVMH Moët Hennessy, the world leader in luxury wines and spirits, announced a partnership with the hip-hop heavyweight, Jay-Z, acquiring a 50% stake in Carter’s Armand de Brignac, which is widely known as “Ace of Spades” due to its logo. For many rappers who are looking to … LVMH will acquire half of Jay-Z’s champagne brand, Armand de Brignac (or Ace of Spades). Fast forward 15 years and Jay-Z's own champagne brand Ace Of Spades has entered a 50-50 partnership deal with LVMH's spirits Moët Hennessy. The terms of the deal were not disclosed. The Armand de Brignac deal is the latest in a long line of non-musical ventures that Jay-Z has been focused on in recent months. The terms of the deal aren’t known but it should be assumed that Ace of Spades, which Jay-Z previously owned fully, is worth several millions of dollars. FILE - Jay-Z poses with "Ace of spades" Magnum at his American History Inaugural Gala at Club Love on January 16, 2009 in Washington, DC.